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DATA MINING
Desktop Survival Guide by Graham Williams |
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Usage: | Market basket analysis, customer relationship management. |
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Input: | Transactional data consisting of items whose co-occurrence within a transaction is of interest. |
Output: | Association rules identifying relationships between items within each transaction. |
Complexity: | Adversely affected as the support threshold decreases, particularly for large datasets. Exponential. |
Availability: | Freely available as part of the Borgelt Suite
(See Chapter 36) with a Gnome-based front-end available as part
the Gnome Data Mining Toolkit (See Chapter ![]() |